Matt Baker grew up in the sign business and is a 3rd Generation sign man. A lifetime of mentoring by his mother and founder, Bobbi Baker, taught Matt the ins-and-outs of the industry so it was no surprise when Matt became a sign technician in the summers and full-time after college. He later became a sales manager at Bakers’ Signs and co-owner in 2010. Today, Matt Baker is still the Sales Team Lead with a demonstrated history of working in the electrical and electronic manufacturing industry.

Skilled in Marketing Management, Negotiation, Budgeting, Business Planning, and Market Planning, Matt is a strong sales professional with a Bachelor in Business Administration – Minor in Management focused in Business from Sam Houston State University. He has served on numerous committees over the years and served 2 terms as the President of the Texas Sign Association from 2019 – 2021. He still plays a critical role at the TSA along with active committee member at ISA (International Sign Association).